About this course
Establishing a brand name is important for large organisations, start-ups, Small Medium Enterprises (SMEs), and even freelancers who are looking into business growth and expansion. This online course seeks to equip participants with an understanding of common trade mark filing strategies and objectives. Participants will also learn how to better manage their trade mark portfolio and leverage their trade marks as a business asset.
At the end of this course, participants will not only understand how to detect trade mark infringement activities but also acquire knowledge on the trade mark filing process in Singapore as well as overseas. The content, pedagogy and methodology of this course are structured in a way that allows participants to review the course materials at their own pace. This course also allows participants to download and save a copy of the online content as a PDF document.
What you will learn
This course is designed for participants to understand how basic knowledge of trade mark law can be applied to support an organisation’s business activities. People who require such competencies are primarily business owners of small and medium enterprises, licensing managers, franchising managers, business consultants, IP managers, technology transfer managers, finance managers, R&D managers and engineering managers. This may include executives involved in:
- business development
- business strategy
- business management
- business consultancy
- IP management; licensing / franchising / branding lawyers / in-house counsels
This course does not have any prerequisites. We do, however, make certain assumptions about your learning abilities, which we describe as assumed knowledge and skills. Learners in this course are assumed to:
- have analytical skills to identify applicable types of IP
- have communication skills to articulate various types of IP
- have information gathering skills to collate necessary data
- have organisational skills to support implementation of registration procedures in a timely manner
- have business ethics and integrity
Ms. Renee Xavier
Lawyer. Intellectual assets expert. Knowledge advocate.
Admitted to practice in Singapore, Malaysia and the United Kingdom, Renee is accredited with 30 years of experience in intellectual property, civil, commercial, real estate, property, banking and corporate law.
Since 2017, Renee has been recognized annually as one of the world’s leading IP strategists when she was presented the prestigious IAM Strategy 300 award by Globe Business Media Group.
Today, Renee continues to champion the strategic management and deployment of IP and is passionate about helping clients commercialise and capitalise on their IP assets to generate revenue and achieve sustainable growth.
She also enjoys passing on her wealth of knowledge via teaching engagements with IPOS International/IP Academy Singapore at IPOS International, National University of Singapore, and Nanyang Technological University.