About this course
Establishing a brand name is important for large organisations, start-ups, Small Medium Enterprises (SMEs), and even freelancers who are looking into business growth and expansion. This online course seeks to equip participants with an understanding of common trade mark filing strategies and objectives. Participants will also learn how to better manage their trade mark portfolio and leverage their trade marks as a business asset.
At the end of this course, participants will not only understand how to detect trade mark infringement activities but also acquire knowledge on the trade mark filing process in Singapore as well as overseas. The content, pedagogy and methodology of this course are structured in a way that allows participants to review the course materials at their own pace. This course also allows participants to download and save a copy of the online content as a PDF document.
What you will learn
This course is designed for participants to understand how basic knowledge of trade mark law can be applied to support an organisation’s business activities. People who require such competencies are primarily business owners of small and medium enterprises, licensing managers, franchising managers, business consultants, IP managers, technology transfer managers, finance managers, R&D managers and engineering managers. This may include executives involved in:
- business development
- business strategy
- business management
- business consultancy
- IP management; licensing / franchising / branding lawyers / in-house counsels
This course does not have any prerequisites. We do, however, make certain assumptions about your learning abilities, which we describe as assumed knowledge and skills. Learners in this course are assumed to:
- have analytical skills to identify applicable types of IP
- have communication skills to articulate various types of IP
- have information gathering skills to collate necessary data
- have organisational skills to support implementation of registration procedures in a timely manner
- have business ethics and integrity
Mr. Kelvin Sum
Mr. Kelvin Sum currently holds the appointment of Senior Faculty at IP Academy Singapore. At IP Academy, Kelvin was responsible for setting up the Research and Graduate Studies Department. He also oversaw the administration of IP Academy’s Graduate Certificate in Intellectual Property Law course, run in conjunction with the National University of Singapore.
Kelvin is also currently ...pursuing his PhD in law, with a view to completing it in 2019. His research interests include all issues related to Copyright, Trade Marks and Patents, with a special interest in the innovation and economic issues arising from the advance of modern technology. For the past three years, he also taught LLM and undergraduate students as a Teaching Fellow of Queen Mary University of London at the Centre for Commercial law Studies in London and also for the University of Leeds. Before the IP Academy, Kelvin was a Deputy Director in the Legal Policy and International Affairs Department of the Intellectual Property Office of Singapore. He was in charge of copyright policy and leading free-trade agreement negotiations, and was also responsible for setting up the plant varieties regime in Singapore.