Skip to main content

IP Essentials for Business Strategy

Learn how IP law can be applied to support organisational objectives.
Enrollment in this course is by invitation only
IPP1001

About this course

Strategic management of Intellectual Property not only helps organisations mitigate infringement risks, it can also help organisations gain a competitive edge in today’s knowledge-driven economy. This course seeks to equip participants with a basic understanding of how various types of intellectual property law can be applied to support and drive an organisation’s activities. The content, pedagogy and methodology of this course are structured in a way that allows participants to review the course materials at their own pace.

What you will learn

Broadly, this course is designed for participants who are/will be involved in supporting IP-related procedures, including registration, within their organisations in Singapore.

Specifically, this course aims to equip participants with the knowledge and skills to:

  • Explain various types of IP in accordance with organisational activity(ies).
  • Analyse various types of IP in accordance with organisational procedures and requirements.
  • Support IP-related organisational procedures in collaboration with appropriate IP experts.
  • Apply IP knowledge in supporting implementation of procedures within their organisations for obtaining IP registration in Singapore.

Assessment

Assessment of this course is competency-based, covering the knowledge, skills and attitudes which comprise the competency. The assessment in this course comprise of a total of 40 MCQs. These MCQs are distributed amongst the 8 different modules. You will have to attain a passing rate of at least 80% (32 correct answers).

Prerequisites

This course does not have any prerequisites. We do, however, make certain assumptions about your learning abilities, which we describe as assumed knowledge and skills. Learners in this course are assumed to:

  • have analytical skills to identify applicable types of IP
  • have communication skills to articulate various types of IP
  • have information gathering skills to collate necessary data
  • have organisational skills to support implementation of registration procedures in a timely manner
  • have business ethics and integrity

Course Staff

Mr. Ng Chong Yuan
Faculty, IP Academy Biography

Biography

Mr Ng Chong Yuan is a Singapore qualified Advocate & Solicitor and has diverse in-house work experience in technology businesses spanning over about a decade. Currently, as a faculty member of IP Academy, he is teaching and speaking on practice and management courses covering intellectual property (IP) and trade secrets.

Prior to joining IP Academy, he was practising law at an international law firm, specializing in Intellectual Property (IP), Technology and Commercial Laws. As part of this legal practice, he focused on advising and representing clients on broad portfolios of patent and trademark rights covering many jurisdictions around the world, including USA, EU, CN, SG and AU. His clients included international manufacturing firms, technology firms, foreign law firms and government agencies. His practice experience included IP prosecution, IP court litigation and IP advisory work.

With an engineering training, Chong Yuan has also tutored and conducted research at the engineering school of a Singapore university. He is also an inventor of a USA patent (no. 6853626).

Qualifications

  • J.D. (Singapore Management University)
  • M. Eng. (National University of Singapore)
  • B. Eng. (Hons – 1st) (National University of Singapore

Areas of Specialisation

  • Intellectual Property Management
  • Intellectual Property Law
  • Technology & Commercial Law

Publications

  • Co-Author, "Trade Mark Opposition – Comparison of Marks - IP Edge, August 2016 (Rodyk IP)
  • Co-Author, "Supplementary Examination Guidelines For Patent Applications", IP Edge, October 2015 (Singapore: Rodyk & Davidson LLP, 2015)
  • Co-Inventor, “Method and apparatus for echo cancellation in an asymmetric communication system”, US Patent Publication No. 6853626 B1, February 2005
  • Co-Author, "Design of analog equalizers for partial response detection in magnetic recording", IEEE Transactions on Magnetics, July 2000

Memberships and Associations

  • Member, Singapore Academy of Law
  • Start: March 1, 2019
  • Length: 2 weeks
  • Price: TBC
  • Course Provider: IP Academy Singapore
  • Subject: Intellectual Property
  • Language: English
COURSE CONTACT PERSON

Mr Jasvinder Singh

6331 6589

Jasvinder_singh@ipacademy.com.sg